The Institute for Planning and Development Management of the Guadalajara Metropolitan Area (IMEPLAN) operates as a decentralized inter-municipal public body, covering nine municipalities in Mexico's second-largest metropolis, with a population of over 5 million inhabitants. Its mission is to forge a compact, close, connected, and equitable city by generating metropolitan instruments, tools, and processes.
The Comprehensive Plan for Sustainable Urban Mobility (PIMUS) is, among its outstanding achievements, a technical instrument that establishes diagnoses, objectives, and government strategies for all road users. The PIMUS approach encompasses pedestrians, cyclists, public transport, freight vehicles, and private vehicles, aligning with the environmental sustainability and growth of the Guadalajara metropolitan area (AMG).
In its 2023 version, the PIMUS was supported by the German Sustainable Development Cooperation (GIZ), commissioning Steer to carry out an external consultancy to structure measures in the freight transport and urban logistics sector. This process included a diagnosis based on environmental, economic, and social approaches, identifying barriers and opportunities in regulation, infrastructure, e-commerce, energy transition, last mile, and road safety.
Steer designed measures to enhance the competitiveness of the AMG by optimizing logistics and transport activities. These measures, divided into primary and secondary, focus on improving the current conditions of urban logistics and are based on international experiences, such as the Sustainable Plan of Bologna and London. Steer socialized the measures in a participatory workshop with IMEPLAN and GIZ to prioritize those most likely to be implemented in the short and medium term.
The proposed measures, which will be part of the PIMUS update, seek to ensure equitable, efficient, healthy, safe, and resilient mobility in the Guadalajara Metropolitan Area. Prior to its presentation, the PIMUS will undergo a public consultation involving the state government, municipal governments, academia, civil society organizations, and private initiatives for its subsequent approval by the Metropolitan Coordination Board and municipal councils.
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