GoToo was launched in early 2015 as a comprehensive update to the TactranConnect website originally designed by Steer in 2010.
GoToo addresses changes in technology and user expectations – in particular the growth in use of personal mobile devices. Brand visioning workshops with key regional stakeholders – and subsequently tested with over 1000 students, visitors and local citizens – informed the creation of the GoToo brand aimed to reposition the site to extend its appeal to a wider audience including the significant numbers of tourists who visit the region each year.
User mapping underpinned a restructured site architecture based on three core needs: Commute, Explore, Visit. With Commute content tailored to support local day-to-day trips and Visit or Explore integrated with visitor information from Visit Scotland to communicate the region’s broader offer.
GoToo is based on a responsive template to work seamlessly across a range of platforms – desktops, laptops, tablets and smartphones and includes a multimodal trip planner and local pedestrian and cycle information. Real-time transit and traffic data is integrated with social media and is invaluable, especially during the winter months.
Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into sectors beyond transport.
Explore our new website to learn more about Steer: who we are, how we work and what our future holds.